24 October is World Polio Day. Polio Wake-Up Across the Continent is a Polio Awareness Initiative to bring to the forefront the fact that Polio still exists and that Rotarians are leading the charge in eradicating Polio.
The event begins on World Polio Day and continues through the entire week; and involves Rotary, Rotaract and Interact Clubs in Canada and the USA. Each club is encouraged to participate in their own way and will be given the opportunity to brag about their events, share ideas and post images on the Facebook group.
The District is asking everyone to use a “This Close” ad as their Facebook profile the week of the 24th. Create your own “This Close” ad at http://www.thisclose.net.
Stay tuned to CBC and CBC News Network for a national television airtime buy beginning on October 17th. The “This Close” 60sec PSA will run for three weeks beginning Oct 17th
and then again for a month beginning in mid-January to take us through to our Feb 23rd celebrations! Ipsos Reid will conduct a survey pre and post campaign; it will be great to measure how this campaign has moved awareness about Rotary!
The Polio Wake-up Facebook group will be posting and tweeting the commercial airtime’s as they become available so that you can share them with friends and family.
