Ever notice how some Facebook video shares from YouTube appear, well sloppy? With a little bit of knowledge and care you can make your Facebook posts attractive to your audience. Posting YouTube Videos: Click the “share to Facebook” logo and designate the page or profile the video is to be shared with; type a message … Continue reading »
Filed under Helpful Hints …
The Rotary Foundation Ranks Four Stars
Charity Navigator rates US based charities by evaluating their financial health and their accountability & transparency. A charity that outperforms most other charities in its cause receive four stars (Charity Navigator’s highest ranking). Charity Navigator gives The Rotary Foundation (TRF) four stars. TRF is also ranked number two on Charity Navigator’s “10 of the Best … Continue reading »
At the District Conference this Fall David Hallett suggests we use a Twitter Hashtag. So #7040dc it is!
Websites and Social Media
John Borst, Director of Communications for District 5550, wrote a recent blog post about the importance of a club having a website, as well as using social media. He is correct that people looking to gather more information about a Rotary club will look for a website. Like District 5550 our District 7040 has a … Continue reading »
Cleanup Your Facebook Timeline
Timelines have been implemented for your club’s Facebook page. Take a bit of time to make the Timeline more attractive and easier to scan. This video shows you how.
More Facebook Best Practices
Facebook is rolling out timelines for pages that are very similar to those on personal profiles. Lots of interesting possibilities to make club pages exciting and even more attractive to potential members. The District Facebook page uses the new profile. Tabs also are bigger and better. The district has a tab for a section that … Continue reading »
The Fatal Six
Rotary International’s guidelines for getting a story published in the The Rotarian includes a list of what to avoid they call the “Fatal Six”. Good advice for to follow for all media stories and press releases: 1. Orchestrated group shots or photos of people shaking hands, receiving checks, or otherwise posed and smiling for the … Continue reading »
Rotary’s Brand Strategy
Rotary International has hired Siegel+Gale, a global strategic branding firm, to review and make suggested changes to Rotary’s branding strategy. They are currently compiling a report of their finding that will be submitted to the RI Board later this year. Siegel+Gale’s mantra is “Simple is Smart.” Even if we don’t know what their final recommendation … Continue reading »
Trust: Rotary’s Opportunity
How is it possible that many Rotary clubs are having trouble growing their membership — or even have declining membership? Business ethics and customer trust are now recognized as playing an important part in true business success. Richard Edelman writes about a “…self-confident business community that understands its role to be the full circle of … Continue reading »
Edelman on Trust in Media
What creates trust? Who is the best spokesperson for your Rotary club? Should your club be on Facebook? Do newspapers matter? The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs and media across 25 countries. Findings include that people trust NGOs (Non Government Institutions) like Rotary more … Continue reading »
